Name, Nickname, Ethnicity.
Adrian Gabriel Escarcega. My close friends call me dree dree but it's not something I talk about haha I for sure give them a look when they use it. It's endearing haha. I'm Mexican and German.
What got you into modeling? Is this something you want to pursue?
I have a friend who has been modeling for a few years and he told me I should try it out. I was apprehensive in the beginning, but eventually I came around a year later and gave it a shot. It's not in my character to want to be in front of the camera, but I got used to it relatively fast and realized it's also a great way to express yourself. I enjoy the times I am able to create something cool with friends that have a vision. I'll pursue it as far as the industry allows me to. It's a fun way to meet new, creative people and if I get into the right places, maybe even travel the world.
As a male model, do you face any challenges in the industry?
As I gain more experience, I know what to look for in other creative individuals that will mesh well with my character and look. I now tend to look for photographers with a clear vision that will challenge my abilities with expression and body movement. There's always more to learn, and I enjoy expanding peoples' ideas of what they think I am capable of when I step in front of the camera. It can be difficult to reach some photographers because I'm not relative enough yet to be on their radar, but I'm slowly gaining momentum as each new photographer takes a chance on me and I show them my capabilities. Sometimes it's also difficult to get out of a type cast that people have put you in once you start doing certain types of photos like lifestyle vs fashion. Communicating with photographers has allowed me to expand upon that and slowly change the perception of what kind of looks I can achieve. I enjoy being multidimensional with my looks and styles.
Outside of modeling, what are some of your interest?
I'm big into working out, or picking things up and putting them back down, as I fondly refer to it as. Fitness is a lifestyle choice for me so naturally, it is a huge part of my life. I'm also a science major, and anything chemistry or biology related intrigues me so I'm always attempting to learn new things that will expand my knowledge on how the world works. And Batman. I'm currently writing this in Batman long johns. Haters gon hate!
What are you looking forward to this year?
Well I graduated in the spring from UC Berkeley, but I still need 6 more credits until I can actually receive my diploma, so I'll be stoked to finish off my last semester and finally be a real person/college graduate.
Reach out: Adriangee805@gmail.com
Got a Nickname?
The only nickname I’ve ever been giving that has stuck over the years is “JRT” (pronounced as ‘Jert’). This actually came from my younger sister when she was just learning to speak. She couldn’t pronounce my name correctly and just called me “JRT”. My family started to say it as a joke but eventually it caught on and friends started using it once they heard it around. And I actually like it and use it all the time still today but sometimes I’ll change it and pronounce it as (Jay - Are - Tee) like in my IG “JRTMattson"
Weird combination, but I’m half Japanese and half Swedish. There’s something else in there from my dad’s side but he was adopted and it’s not truly known by anyone so I just claim half Swedish.
I know a handful of people probably ask you about your hair, how long has it been and what got you to get them?
Answering questions about my hair has just become a routine part of my day. I expect it and have answered just about any question you can image about them.
So the idea to get dreads came about 9 years ago. It all started while snowboarding. I was with my brother and sister heading up to the mountain. We notice two guys walking down the side of the road in full gear with boards in hand and they were walking a Pitbull. We’ve always been Pitbull lovers so we stopped and asked them if they wanted a lift the rest of the way (they lived locally so they just walked to the mountain to shred). They hopped in and when they took off their hoods, dreads fell out and it made myself and brother immediately want them. About 6 months later I started mine not knowing when I’d cut them or if I’d even have them more than a few months. But now 8 and a half years later, here I am today with what I will claim are some of the dopest in the game. Hahaha.
What got you into fashion?
In a way, skating got me into fashion but the main contributor is probably sneakers. So years back, when P.Rod (Paul Rodriguez Jr.) released his 2nd pro-model with Nike SB, I immediately wanted them to skate because he was and still remains one of my favorite skaters of all time. I did in fact order a pair (takashi color way) and as soon as I received them, the plans to skate them went out the window. I held this beautiful shoe in my hand and told myself, “There’s no way I can skate these. I’ll just wear these and get another pair to skate.” This led to me copping about 5 other color ways which soon enough started my sneaker collection which kept growing and evolving to more expensive and rare kicks.
Throughout the entire time I’ve been collecting sneakers, I’ve also cared about what I wore and wanted to always look good. It started with me wanting to match everything i could. If i copped a pair of shoes, i had to cop at least one shirt and hat to match and that would become a new fit in the rotation. I wouldn’t even attempt to go to school or anywhere for that matter without matching. At this time, I wore everything about 2 sizes too big and as baggy of fit as I could get. Needless to say, my style from here transitioned over the years to what it is today. I’m not sure how you could describe my style now, but my goal half of the time when i get dressed is to wear something that could scare a little kid if he saw me walking by. Haha. And damn, am I glad I switched it up now that I look back.
Do you have anyone you look up to in the industry?
I look up to a lot of people in the industry from bloggers to designers big and small. Basically if you have your own unique sense of style and do it in your own way, I respect and look up to you for that reason alone. There are too many fake people out there who just steal outfits from each other or their favorite designer and then think they are “fashionable”. I hate that shit. Just because you buy and wear designer clothes doesn’t mean you have style.
Anyway, back to the question, If I were to name one specific designer that I look up to, I’d have to say Jerry Lorenzo is my biggest inspiration. He has been killing the game and revolutionizing the high-end streetwear industry since he dropped the First collection. And last year with the Third Collection from Fear of God, he basically defined the streetwear silhouettes and color palette that every brand out there has been and will continue to copy for years to come.
As far as non-designer, there are tons of bloggers that I look up to (more women than men) and I honestly can’t name only one. But I do draw a lot of inspiration from every single person I follow and am always looking for new people and styles to check out.
What are you looking forward to the most this year?
I’d say in 2015, as far as fashion goes, I’m most looking forward to the Fear of God 4th collection release. This time Jerry expanded even further and is releasing pieces he never worked with before. He is tapping into footwear now as well as denim and I’m sure there is even more that he just hasn’t shared yet. I’m hyped to see what he came up with overall and hope I can manage to get my hands on at least a few pieces from the collection.
From a non-fashion standpoint, I am really looking forward to releasing a project I’ve been working on for awhile now. It’s a phone app. I still don’t want to give out too many details but I’m aiming to help out the sneaker community provide a solution to many of the problems that buyers and sellers face today. More info to come very soon so keep an eye out.
Lauren Raquel I also go by L'Raquel.
Where in the Bay Area are you based in?
Im located in the east bay for now.
What got you started as a Tattoo Artist?
I was always a artist and creative person, I used to draw and paint alot then once i started getting tattooed I became interested in how it worked and got started right at the age of 18.
What inspires you?
My surroundings, nature inspires me a lot I find beauty and inspiration in the smallest of things, I get inspired by different cultures and music as well. i pretty much listen to everything just depends on my mood and how im feeling at that very moment.
What are your thoughts on people that look down upon body art?
People that look down on body art just simply need to be more open minded. I think they are either sheltered or closed off due to religion or old traditions. But all I can say is its 2015 and its something to get used to.
Lastly, do you have any goals you'd like to finish before 2015 is over?
Before 2015 is over I want my music to take off. Its currently what im working the hardest on and its what all my focus is on. Ive been working hard in the studio so I want to see that hard work finally pay off.
Model: Lauren Raquel
Reach Out: firstname.lastname@example.org
Go by any nicknames?
I don’t really have any nicknames even though my name is so long. However, people do call me “Adri” sometimes.
I’m aware that you do modeling, what got you into it?
I started off as a makeup artist; I would do makeup on different shoots and runway shows. In all actuality, modeling for me started when my coworker asked me to be a part of her project, and when I posted pictures on social networks it made a chain reaction. Eventually different photographers started contacting me for shoots because I had a certain look they were looking for.
From your recent work, I noticed that you portray a lot of emotion through gestures, body language and facial expressions. Can you elaborate on why you do this?
I don’t want to stick with genres. The city models here in San Francisco definitely have a certain genre or a specific look that they have and I really want to push away from that. I’m an artist first and foremost; I keep in mind that I strive to make a picture have different stories. I believe that is what art is all about, making people think and feel a certain way.
What would you advice individuals that are taking interest or looking into modeling?
For upcoming models, I would suggest that they should have an idea of how they want to portray themselves in order to stand out. Be more open and do research for inspiration so you can have a feel of what you like and what you don’t like.
Since you brought up inspiration, what inspires you?
I love looking into different eras, ranging from the 90’s to the 60’s. Honestly, originality doesn’t really exist anymore. Nothing is really raw , everything is bits and pieces that came from something else. It definitely inspires me to look into how everything started.
Lastly, what are you looking forward to this year?
Traveling. I really want to see the world and also collaborate with different individuals that have creative outlooks.
Do you have any nicknames you go by?
My nickname is Jenni. However, a lot of my family and friends refer to me as Jenni from the block or Jenni from the movie Forrest Gump.
What got you into designing clothes?
I started sewing when I was 7. I always had a passion for the craft. As time flew by I made a decision to pursue this passion further and from there I decided to attend the Fashion Institute to learn more about design.
As a designer, what inspires you to dress yourself and what do you expect from your customers?
I like a lot of simplistic, minimalistic designs; a little pop of metallic, black, white and gray.
When customers buy my clothing, I look forward to their own styling. I love to see people express themselves with their own individual taste.
Other than designing and styling, what else are you in to?
I am really into cars and I have gotten into fitness a lot. I work on sketches on my free time. Sometimes I would even do knitting and crocheting. Art is a really big part of my life.
Do you have any specific goals for for this year?
I recently just graduated from FIDM in December and I am currently working on finishing up my first collection.
Reach Out: Jenni.Riccetti@gmail.com
Sometimes I go by Jay.
What got you into fashion?
When I was in High School I was really into Punk Rock and I started making my own clothes. I would buy clothes from thrift stores and add my own twist to the pieces by putting embellishments, paint, and sewing stuff on them.
Can you elaborate a little bit on what type of punk music you listen to?
I listen to punk bands from the 80s. One of my favorite punk bands are Rudimentary Peni because they don’t sound like your average band.
Pursuing design at Academy of Art, what are your main inspirations when you sketch/design your pieces?
I pull a lot of my inspirations from many types of sources. A lot of times I like to observe people on the street. Especially, specific age groups who can pull off unique silhouettes.
Do you have any particular hobbies?
I like to do a lot of sketches. I have also had this job as a house painter for the past 5-6 years and so I’ve taken what I’ve learned to build things around the house. I really enjoy transforming spaces in a way.
What’re you looking forward to this year?
There has been a lot of protest on racial and gender inequality this year. And I have been attending these movements because I strongly believe in social equality.
Reach Out: JMorenoSF@gmail.com
Name, Age, Ethnic Background.
Kerstyn - 21, Japanese/White
"Dipped in Black," when did you start going by that name and why?
I always had a love for black - it looks good on everybody and fits any occasion (yes even weddings!). I have always pondered the perfect name for my blog - and it finally came to me! Dipped in Black came about August of 2014 when I was just scribbling words on a paper. Ever since then I've slowly transitioned all social media to start branding myself as so.
The thing that inspires me the most is seeing others working towards something that they love. I am a passion-driven person, so I love finding that same passion in others.
When I finally met you during our Lookbook shoot, right off the bat I can tell that you are confident in your modeling. My question to you is, what is a good mindset to have while being in front of a camera?
As a human being, you go through the awkward process of growing up. In high school, I used to be extremely self conscious of my height and would refuse to wear tall heels- and look at me now rocking up to six inches! It has been a process of finding what works for me as a personal style and being confident in it. My best friend and mentor Candice Cuoco taught me everything I need to know about feeling confident and owning who you are. I began to be more aware of my body and what looked good in a photo. My advice would be to just have fun with it and work with the photographers! Even if they ask you to do something that feels weird, it will probably look good on camera.
What are you looking forward to this year?
In 2015, I'm really working on building up my brand as a blogger. I want to start a YouTube channel to make makeup tutorials, video lookbooks, and so much more. I plan to dive into design and create a few things to sell on my spare time. I would LOVE to work with any and all brands (old and new) to shoot/style their lookbooks. I know 2015 will be a crazy year and I am more than ready for it!
I have a lot of nicknames but most of my friends call me Tiff or T.Wong.
What got you started with your blog?
It all started because I had to do it for a classroom assignment. It was mandatory to make a website portfolio. However, once I graduated I ended up changing it up and creating it as a personal blog/portfolio.
I had pictures to post because of the multiple collaborations I’ve done with a series of Bay Area photographers. Aside from the blog part, there is a section of the website where I showcase my skill sets with fabrication and styling.
Give me some insight on your experience with FiDM...
I originally didn’t even plan on going to FiDM. My mom and I talked about Art Schools and soon enough we attended a meeting at FiDM in San Francisco. From there my enrollment counselor was convinced to get me started with visual communications.
What inspires you with Styling?
I really just love clothes and seeing fashion shows. I tend to get a lot of my inspiration through Tumblr and with the way I feel about certain looks.
“It’s all about setting up the emotion, energy and vibes”
Lastly, what is your main goal this year?
I am honestly trying to move to LA but unfortunately I still feel like I have unfinished business with my schooling. I’ve graduated with a degree but I’m still looking for more. So my end goal for this year is to further my studies.
Only a few people call me Alison without it being weird. But everyone calls me Ali.
Where do you go to school and what do you study?
I study Apparel Design and Merchandising at SF State. The program there is really growing.
Can you explain what got you into designing dresses?
I started sketching clothing when I was little. As I got older, it only made sense to actually learn how to sew. It's a great feeling when I've finished a piece - I feel like I've accomplished something.
I understand many artist get stuck in a phase where they lose inspiration to innovate, what helps you focus when you create your designs?
The thing that helps me focus on a design or a collection is the meaning behind it. Most of my pieces lately have been inspired by emotions and I try to portray that through silhouette, fabrication, and color.
Describe the dress shown , what does it mean to you?
At first glance it's a minimalistic design, but it has the capability to express a range of emotions - vulnerability, persistence, abstract.
What are your future goals for your designs?
My goal is to be a bridal designer. Of course, I'll want to do other fun projects, but I love weddings and the joy that it brings people.
Model: Krystle Eseller
Reach Out: email@example.com
Describe your style and inspirations.
My style is a cross between Patti Smith and Morticia Addams. I originally started dressing the way I do to piss off my parents. It just sort of stuck with me. Everyone thought that I was going through a phase, but I do love a lot of black. I have an eye for edgy avant garde pieces and have always showed appreciation towards the punk movement. Dressing up in black has always been my style for quite a while now and I don’t think it will change any time soon.
Where did you go for school and what did you study?
I graduated from UC Berkeley. Majored in molecular and cellular Biology, which has nothing to do with my career. However, people gained mutual respect for me because it is so different from where my interest lie.
"It taught me what I didn’t like in order to find what I did like."
What made you move towards Fashion as a Career path?
Freshman year, one of my room mates dragged me into a meeting for this club called “Fashion and Student Trends.” I had no Idea what the club was about. At the time, designing had always been a secret passion of mine. The club would organize a fashion show that features original designs by Berkeley students. The entire production is very well done. It drew hundreds and hundreds of attention toward individuals in and out of school. The best part about it was that the proceeds went to charity.
Being involved with this organization for a long time, they decided to throw me a curveball and elected me as president. Through the organization I learned more about the Fashion Scholarship Fund (CFDA for fashion students). I applied on a whim and during the interview I was told in advance that I wouldn’t get awarded because my major was whack.
In a turn of events I did manage to win the award and they flew me out to New York for their Industry dinner. That’s where I met recruiters and found myself an internship.
What’re you looking forward to when you finally move to New York?
Honestly, I’m just looking forward to working. I don’t really know how to handle free time, so I’m pretty much a workaholic.
I really love buying and planning which is an aspect of fashion that determines what would sell in stores, so that’s going to be my area. I will be doing the executive program for Macys under buying and planning.
What do you want to achieve this year?
Working instead of being in school. Definitely getting a paycheck. Also looking forward to getting to know the fashion community in New York City, especially the very abstract and underground designers.
Reach Out: firstname.lastname@example.org
My parents named me Chelsea Claire but a lot of people just call me..
Chelsea, Yung Chel$ or Chels
I understand that you run your very own blog, tell me more about "The Urbanettes."
The Urbanettes is a hobby of mine where I get to express myself through my posts. My blog is under a lot of construction right now and is going into another direction. Instead of just fashion, I also want to include my lifestyle, findings and adventures! So stay tuned!
What inspires you? Why?
Seriously just the everyday life. People, buildings, media, food, flowers, dirt, dogs, bugs, sun, fog and pretty much everything and anything else I lay my eyes on. I'm a very observant person so I tend to take inspiration from anything I look at.
When it comes to music, what do you like listening to?
My current music obsessions are Sales and Thundercat. But I'm all open ears and love all types of music. If I can feel some type of way and sing or dance along, I'm sold.
For this year what are you looking forward to doing or accomplishing?
I just want to inspire people to accept themselves and be the best person they can be.
Reach Out: Chelseaclaire.email@example.com
Name, Nickname, Ethnicity?
My name is Victoria Ng. I am German/Chinese.
My close friends like to call me Vic, or Vickie.
What inspires you the most when it comes to dressing up?
Music and Culture definitely inspires me. Anything that is geometric really stands out to me. As for colors, the idea of dressing up in black and white has always been appealing to me because it is very minimal but it can create a powerful statement depending on how you style it.
A quote I like to go by is “My style has different personalities.”
When I met you through “the hunt” I remember you mentioning that you are attending FIDM, can you elaborate more on your studies?
I am currently studying product development. It’s basically a mixture of everything, from marketing, design, and visuals. I love exploring every aspect of fashion so it suites me well. Also, School has taught me the ins and outs of the Fashion Industry.
“It’s all about adapting and turning your weaknesses into strengths.”
What are you looking forward to this year?
For the year 2015, I really want to start saving up and establish my very own clothing line with my business partner Amy.
Black Leather Moto Jacket by Michael Kor
Reach Out: firstname.lastname@example.org