Got a Nickname?
The only nickname I’ve ever been giving that has stuck over the years is “JRT” (pronounced as ‘Jert’). This actually came from my younger sister when she was just learning to speak. She couldn’t pronounce my name correctly and just called me “JRT”. My family started to say it as a joke but eventually it caught on and friends started using it once they heard it around. And I actually like it and use it all the time still today but sometimes I’ll change it and pronounce it as (Jay - Are - Tee) like in my IG “JRTMattson"
Weird combination, but I’m half Japanese and half Swedish. There’s something else in there from my dad’s side but he was adopted and it’s not truly known by anyone so I just claim half Swedish.
I know a handful of people probably ask you about your hair, how long has it been and what got you to get them?
Answering questions about my hair has just become a routine part of my day. I expect it and have answered just about any question you can image about them.
So the idea to get dreads came about 9 years ago. It all started while snowboarding. I was with my brother and sister heading up to the mountain. We notice two guys walking down the side of the road in full gear with boards in hand and they were walking a Pitbull. We’ve always been Pitbull lovers so we stopped and asked them if they wanted a lift the rest of the way (they lived locally so they just walked to the mountain to shred). They hopped in and when they took off their hoods, dreads fell out and it made myself and brother immediately want them. About 6 months later I started mine not knowing when I’d cut them or if I’d even have them more than a few months. But now 8 and a half years later, here I am today with what I will claim are some of the dopest in the game. Hahaha.
What got you into fashion?
In a way, skating got me into fashion but the main contributor is probably sneakers. So years back, when P.Rod (Paul Rodriguez Jr.) released his 2nd pro-model with Nike SB, I immediately wanted them to skate because he was and still remains one of my favorite skaters of all time. I did in fact order a pair (takashi color way) and as soon as I received them, the plans to skate them went out the window. I held this beautiful shoe in my hand and told myself, “There’s no way I can skate these. I’ll just wear these and get another pair to skate.” This led to me copping about 5 other color ways which soon enough started my sneaker collection which kept growing and evolving to more expensive and rare kicks.
Throughout the entire time I’ve been collecting sneakers, I’ve also cared about what I wore and wanted to always look good. It started with me wanting to match everything i could. If i copped a pair of shoes, i had to cop at least one shirt and hat to match and that would become a new fit in the rotation. I wouldn’t even attempt to go to school or anywhere for that matter without matching. At this time, I wore everything about 2 sizes too big and as baggy of fit as I could get. Needless to say, my style from here transitioned over the years to what it is today. I’m not sure how you could describe my style now, but my goal half of the time when i get dressed is to wear something that could scare a little kid if he saw me walking by. Haha. And damn, am I glad I switched it up now that I look back.
Do you have anyone you look up to in the industry?
I look up to a lot of people in the industry from bloggers to designers big and small. Basically if you have your own unique sense of style and do it in your own way, I respect and look up to you for that reason alone. There are too many fake people out there who just steal outfits from each other or their favorite designer and then think they are “fashionable”. I hate that shit. Just because you buy and wear designer clothes doesn’t mean you have style.
Anyway, back to the question, If I were to name one specific designer that I look up to, I’d have to say Jerry Lorenzo is my biggest inspiration. He has been killing the game and revolutionizing the high-end streetwear industry since he dropped the First collection. And last year with the Third Collection from Fear of God, he basically defined the streetwear silhouettes and color palette that every brand out there has been and will continue to copy for years to come.
As far as non-designer, there are tons of bloggers that I look up to (more women than men) and I honestly can’t name only one. But I do draw a lot of inspiration from every single person I follow and am always looking for new people and styles to check out.
What are you looking forward to the most this year?
I’d say in 2015, as far as fashion goes, I’m most looking forward to the Fear of God 4th collection release. This time Jerry expanded even further and is releasing pieces he never worked with before. He is tapping into footwear now as well as denim and I’m sure there is even more that he just hasn’t shared yet. I’m hyped to see what he came up with overall and hope I can manage to get my hands on at least a few pieces from the collection.
From a non-fashion standpoint, I am really looking forward to releasing a project I’ve been working on for awhile now. It’s a phone app. I still don’t want to give out too many details but I’m aiming to help out the sneaker community provide a solution to many of the problems that buyers and sellers face today. More info to come very soon so keep an eye out.